When I used the term “quirky” I meant “odd”, certainly not “vibrant”. When we first moved to Calgary and lived in the SE I recall hearing about Marda Loop, but never got around to checking it out. When we returned to Calgary after a few years away and decided to look for a house closer to downtown, I recall my initial reaction coming off Crowchild at 33rd AV as being “This is Marda Loop?” I could not understand what all the fuss was about — a couple of blocks of shops, few of note, certainly nothing that I would describe as “vibrant”. What I did see, however, was huge potential. Unlike the 9th AV strip in Inglewood, 33rd AV in Marda Loop did not have the benefit, or the constraint, of existing historical buildings, and at that point had not yet seen any major redevelopment — it was essentially a “blank canvas” that could be redeveloped, using all of our accumulated urban planning and placemaking knowledge, into a quintessential 4-season Main Street. The 2014 Marda Loop ARP was a step in the right direction, but it came years too late (too much low density redevelopment had already taken place on the adjacent residential streets) and was far less visionary than it could have and should have been (the lead City planner described it as an “ARP-lite” as minimal funding had been earmarked for its development). Unfortunately, what vision did make it into the ARP — wide, encroachment-free and tree-lined sidewalks, stepped-back 4-storey buildings, etc., is not coming to fruition. Hopefully the new streetscape plan will be followed and implemented, and will help bring Marda Loop closer to what it could be. I do worry, however, about the building heights that are being approved along 33rd AV, as the vibrant Main Streets I can think of in Canada seem to mostly be lined with 2 to 4-storey buildings.