The centre was expected to host more than 80,000 people annually, many of whom will be international travellers who come to Calgary to experience the Stampede but don’t make the 10 days on Stampede Park, Leppard said.
“Those of us who work here, get to watch all of the tour buses drive into Stampede all year, and there’s not much to show them. We’re excited now that even if it’s February and it’s snowing, you will come to Sam and you will experience our Stampede sensations, multi-sensory experience,” she said.
“It puts you at the heart of Stampede, and will really shape what you feel about the Stampede and about our community.”