Sounds like the ground floor units will be targetted as live work units.It doesn't say anything about retail on this billboard, but I believe the zoning change they are requesting is to a mixed-use designation and the building looks relatively retail friendly at the ground level. My main concern is that all the buildings alone 33 Ave are designed in a way that they could be easily converted to retail in the future.
I like live work. iIt generally attracts interesting retail over the usual chains. The building has good form. It would be better with another storey or two and grade level at street level.