A lot of the busy retail areas take the name from the neighborhood, Bridgeland, Mission, Inglewood, etc.. and some after a road like 17th ave, or Kensington. Kensington west or west Kensington kind of makes sense. West Hillhurst makes logical sense given the name of the neighborhood, but to me doesn't have a simple ring to it. I guess time will tell, maybe it'll simply be known as 19th street?