Ambitious! Design is meh, would like to see a bit more detail before I judge. Rant time:
I appreciate the push for the downtown hotel crowd to cater to the "Calgary as a destination". Calgary - Banff is such a critical link that the city seems to almost ignore in it's planning historically IMO, my guess because we have been too small / too distracted by corporate oil and gas office market to really consider the tourism draw of a major city. Banff has long been a mega-destination, Calgary seemed to be happy to let those tour companies skip right by from the airport straight to the mountains. Not that I can blame the tour companies, for many years Calgary's city centre wasn't particularly remarkable or worth visiting.
However, the fact is that central Calgary and Banff remain two major economic anchors of the corridor and are inextricably and increasingly linked. Given the obvious connection, it's surprising how long it took to get regional public transit along the corridor at all, even more surprising it took a whole year for the pilot transit project (On-It Transit) to realize downtown is the other anchor, not Crowfoot LRT (although they inexplicably still stop there which increases their travel times for no reason).
As Calgary's core continues it's trend toward being a better destination - more lively, more residents, more amenities, more services, more hotels, more architecture (Peace Bridge, NCL, Studio Bell etc.) & better pedestrian infrastructure etc. - it should strengthen its appeal as the other anchor in the corridor. We may never be a Montreal, Toronto or New York where we are known for our urban experience, but we are fast outgrowing our "small-town, nothing happens here" irrelevance as well. Combining a major city's offerings with a major natural tourism hub only an hour away is a great pairing for visitors.