If the industry was/should have been preparing for status quo rather than continued growth, then why were there several oil sands expansion projects moving forward up until 2014/15 when they were either cancelled or put on hiatus? I don't believe that either industry or government saw this current predicament coming.
I do know that while world production and therefore supply of oil has increased, demand for oil continues to grow. I also know that Canada is not getting an adequate share of this market given the size of our resources. While the U.S. looks inward, Canada needs to look outward. We need a vision, we need a strategy and we need leadership for the energy industry. Sadly all of those are lacking.