I have said it previously and still believe it.....4 Ave could become a hot area.....hear me out.
Yes, there is a lot of cars. We also have a decent amount of people living there already. In addition to this project and the ones across the street, potentially another 1000 people. New hotel a block away, a conversion to hotel and more residential conversion. Add The Westin and the small office to hotel conversion from a few years ago. The Keg, Owen's Landing, the old Pig &Duke, the old Celeis and a bunch of smaller bars and restaurants actually make it somewhat lively.
There are some problem spots, but I could even see some of them becoming better. The spot in the Shell (now CNRL?) Towercould convert to retail with a massive patio. The spot with AB government offices, I think Registries could also convert from office to retail by simply cutting a door or two facing the street.
Then there is talk about the west riverwalkwith a pool, sauna, beach etc.....potentially a dead zone after hours.....or it may draw more residents to 4 Ave and even Kensington, keeping it active.