I would have loved to have seen the river banks more built up, but it's one of those things where the city missed the opportunity a long time ago. It would have been easier if they had started off with different zoning 70 years ago. Same for Crescent Road....would be awesome if it was lined with say....4 - 8 storey buildings and retail/restos/patios, etc.. overlooking Sunnyside's mid rise buildings 8-15 storeys, etc..Just IMO, i feel like along the bow river on memorial drive, mid sized high-rise condos (15-22 storeys) should have been stuck up. Sort of what edmonton has going alongside their river like on Saskatchewan drive. High-rises on both ends of the river (other being downtown) would have really gave Calgary a urban feel along memorial, sort of how London and many cities have high rises popping along each side of their rivers or bays. I really hope developers consider this down the line. It would be its own skyline strip along the river. For me this project is just a lazy approach to a prominent street. Also. Its also not very appealing.
The design of this project to be a pretty big missed opportunity in my opinion. If it was buried more inward on some random block, that's fine, but this is a fairly high profile location and deserves better.
Also I find that whole brick + dark stucco look pretty dreary.