The city encourages using different materials to break up large facades on buildings like this.This one has 5 different materials going on though. The red brick, the grey hardy horizontal siding, the cream smooth Hardy paneling, the grey smooth Hardy paneling, and the faux wood horizontal siding. Not to mention the precast or stone window headers and sills, white perf. aluminum soffits, Hardy trim, Smartboard type fascias, and whatever they plan on using for capping the 4th floor parapet and balcony railings.
They could have just done the brick and smooth Hardy paneling in the cream or a cream stucco and been done with it. Would have been sharp and the same cost, but now it's a mess for no architectural reason.