They can be a direct beneficiary being adjacent just as much as being in.
It's all buzzword PR speak right now anyways, which always leans to stretching the truth.
We all have that one friend who’s always six months behind and you pretend like it’s the first time you’ve just heard the news to placate them and be nice. Problem is everyone does it to them so they think they’re Captain Newsbreaker.
Ya bud, we’ve been going to that cafe that “Just Opened!”...
This is why when it’s my time to go I won’t be too bothered by it knowing after I go all buildings will be built imbalanced with visually heavier materials over visually weaker materials. Will it be the thing that pushes me over the brink? I don’t know, odds are high but let’s wait and see….