FCR targets specific urban markets in Canada with stable and/or growing populations. Specifically, FCR intends to continue to operate primarily in and around targeted urban markets which include the Greater Toronto Area, Greater Calgary Area, Greater Edmonton Area, Greater Vancouver Area, Greater Montreal Area, Greater Ottawa Area and Quebec City.
FCR primarily owns, develops and manages properties that provide consumers with products and services that are considered to be daily necessitates or non-discretionary expenditures. FCR looks to implement a specific complementary tenant offering at each property to best serve the needs of the local community. FCR is highly focused on ensuring the competitive position of their assets in their respective urban and retail trade areas and closely follow demographic profiles and shopping trends that may impact the performance of their properties.