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With the amount of major construction witnessed in recent years, the Beltline is becoming less its own jurisdiction and more a natural extension of the downtown core. A plethora of residential and office projects have helped the neighbourhood increase its status by ridding the landscape of life-sucking surface parking lots. Projects like Morguard's 11th Avenue Place have been at the head of this neighbourhood reinvention, and in this week's Throwback Thursday, we remember how the 11-storey office tower took over the reigns from a large city parking lot.
A 2009 Google Street View capture shows a poster for the development under the name 'Prism Place.' By 2012, the site had been cleared, and the advertisement changed to reflect the new tag '11th Avenue Place.' An image from 2014 captures the early stages of vertical construction on the $45 million Sahuri + Partners-designed building.
The building's 11th Avenue frontage employs multiple styles and materials, blending a five-storey white grid section with a four-storey black grid component that invokes the mid-rise typology of its neighbours, joined and topped by a glass facade that reflects the contemporary architecture of the downtown core's skyscrapers.
Completed in 2015, a 175-stall parking garage sits below the development and a strip of retail spaces line the ground floor.
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